The Willamette Valley Wineries Association (WVWA) is a non-profit organization that represents wineries and vineyards in the Willamette Valley, located in the Pacific Northwest region of the United States, specifically Oregon. The association was founded in 1983 with the aim of promoting and raising awareness of the unique wines produced in the region.
The Willamette Valley is home to more than 500 wineries and vineyards, with a focus on Pinot Noir grape varietals. The region boasts unique terroir, with a range of soils, elevations, and micro climates, making it one of the most diverse wine regions in the world.
The WVWA’s mission is to promote, support, and enhance the image of the Willamette Valley wine industry. It accomplishes this by providing educational and promotional opportunities to its members, as well as hosting events that showcase the region’s wines and winemakers.
One of the association’s most popular events is the Willamette Valley Pinot Noir Auction, which is held annually in April. The auction invites top producers from across the region to showcase their best Pinot Noir wines to a global audience of wine collectors, buyers, and enthusiasts. The auction is known for its exclusivity, with only a select number of tickets available each year.
Another popular event hosted by the WVWA is the Willamette: The Pinot Noir Barrel Auction, which takes place in April as well. This event invites attendees to bid on exclusive and limited-edition Pinot Noir wines crafted by some of the region’s most renowned winemakers. The event is another opportunity for the association to showcase the quality and diversity of its member wineries’ wines.
In addition to events, the WVWA provides a range of resources to its members. This includes marketing and branding support, as well as educational opportunities. Members can access workshops, seminars, and webinars on topics such as grape growing, wine making, and marketing. The association also provides members with access to market research and industry data, helping them to stay informed and competitive.
In addition to Pinot Noir, the Willamette Valley is known for producing a range of other grape varietals, including Chardonnay, Pinot Gris, and Riesling. The region’s cool climate and diverse soils provide ideal growing conditions for these grapes, resulting in wines that are distinct and delicious.
Visitors to the Willamette Valley can take advantage of the WVWA’s member wineries by embarking on a wine tasting tour. Many of the wineries offer tastings at their vineyards and wineries, providing visitors with the opportunity to sample a range of wines and learn about the wine making process. Some wineries also offer tours of their facilities, giving visitors an inside look at how the wine is made.
In conclusion, the Willamette Valley Wineries Association plays a vital role in promoting and supporting the region’s wine industry. Through events, resources, and initiatives, the association helps its members to thrive and grow, while showcasing the unique wines and terroir of the Willamette Valley to a global audience of wine enthusiasts. Whether you’re a wine lover planning a visit to the region or a winemaker looking for support and resources, the WVWA is an essential organization for anyone with an interest in Willamette Valley.